Condensed Bio
 
Larry Pickett, originally from Queens, NY, and later raised in Raleigh, NC, is a multifaceted entrepreneur, producer, and former automotive leader. He is the owner of Dealer Training Source, LLC, DTS Production Agency, Best Deals of NC, and Larry Pickett Photography. Through his production and photography firms, he provides professional coverage as a photographer for the United States Military Academy at West Point’s football team. Alongside his wife, Shawnonne, he co-owns Little People Preschools in Raleigh. He and his wife also serve as Elders at Word of God Fellowship Church, which they have attended since 1999.
 
In 2025, Larry and his son, Larry Jr., gained international acclaim for their heroic actions in rescuing an unresponsive man from a life-threatening car wreck. Despite the immediate danger of live power lines at the scene, they successfully pulled him to safety. Their bravery was honored with a formal proclamation from the Mayor of Raleigh declaring December 10, 2025, as "Larry Pickett Day," the prestigious Charles W. David Jr., Legion of Honor Gold Life Saver Medallion, and a Patriot Award from Fox Nation. Their story was featured extensively across global media, including dedicated segments on CBS Sports and Fox Sports, as well as a full-length feature on ESPN. In recognition of their continued legacy of valor, they are set to receive the Legion of Valor Silver Cross Award in October 2026. Driven by this experience and a lifelong commitment to service, Larry established The Larry Pickett Foundation, a 501(c)(3) nonprofit dedicated to community impact.
 
Married since 2002 with three children—Larry Jr., Olivia, and Lauren—Pickett built a nationally recognized career in the auto industry before retiring at 42. His industry impact earned him accolades such as being named to Automotive News’ “Top 40 Under 40,” holding various sales and finance records, and receiving an invitation to serve on the National Dealer Council for TrueCar. Skilled in leadership, marketing, and dealership operations, he managed large teams and led business development for a major dealer group.
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Before his auto career, Pickett made a name in entertainment as a TV and radio host, producer, and journalist, with shows airing nationally and internationally, including Hip Hop Nation: Notes from the Underground, LP17 on NBC, and The Larry Pickett Show on Time Warner Cable. Known for exclusive celebrity interviews and helping to give exposure to up-and-coming artists, his work helped shape North Carolina’s music scene. Ultimately, he chose to step away from broadcast television in 2004 to focus on family, channeling his passion into business, ministry, and his foundation's mission.
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To see some of his celebrity interviews, click here!